Marketing

Job Responsibilities:

• Initiate product conception, development, promotion, and sales.
• Assist staff members to achieve marketing objectives.
• Provide technical assistance in solving problems and evaluating results.
• Interact with buyers in an ethical and positive manner.

Examples of qualifications needed to perform this job:

• Scientific/Technical background
• Love of interacting with others
• Loyalty to an employer
• Organizational skills
• Speaking and other communications skills
• Leadership abilities

Additional education needed:

A master’s degree in Business Administration, Marketing or related field may be preferred. On the job training, following laboratory employment for two to three years may be acceptable.

Where to look for employment:

Company web sites

Networking with company representatives that serve your laboratory

Testimonial:

"My clinical laboratory science education prepared me well for a career that has included field technical support, sales and now marketing. As a Product Manager for Roche Diagnostics, I am involved in the exciting and rewarding tasks of launching new products, providing input for the development of future laboratory systems, and overseeing marketing and sales support of existing systems. In addition to dealing with the regulatory, technical, and marketing angles of product introduction to the US market, I also represent the US on an International team to launch our newest system globally. The travels, the challenges, and the interaction with a culturally diverse group of colleagues have provided me invaluable experiences. The thorough laboratory background acquired through CLS training and my subsequent years in the lab provide a fundamental understanding of customer's needs that help me effectively influence what and how products are introduced for the labs of today and the future. This background offers a priceless perspective that the industry leaders respect and seek for many positions, especially sales and marketing."

Frances Cobern
Product Manager Serum Workcell Marketing
Roche Diagnostics Corporation

Frances is a 1979 graduate of St. John's Hospital School of Medical Technology, Springfield, IL.